Segments

Note

The segment values below match the published schema. The described meanings are a first draft inferred from the names and still need product review before they should be treated as authoritative.

Each segmentation entry carries a numeric score, an ordinal sequence, and a segment label. The tables below describe what each label is believed to mean and the direction in which the underlying score moves.

Lifetime value (customerLTV)

Value	Likely meaning (draft)	Score direction
1. Low	Lowest-value players; minimal expected spend.	Lower score
2. Core	Mid-tier players forming the bulk of the base.	↑
3. High	High-value players with strong expected spend.	↑
4. VIP	Top-value players; highest expected lifetime value.	Highest score

Higher score and higher sequence indicate greater lifetime value.

Churn risk (churnRisk)

Value	Likely meaning (draft)	Score direction
1. Low	Low probability of churning; engaged players.	Lowest score
2. Medium	Moderate churn probability; watch for disengagement.	↑
3. High	High probability of churning soon.	↑
4. Dormant	Players treated as already lapsed / inactive.	Highest score

Score runs 0–1; higher score and higher sequence indicate greater churn risk.

Session churn risk (sessionChurnRisk)

Value	Likely meaning (draft)	Score direction
1. Low	Low probability of ending the current session early.	Lowest score
2. Medium	Moderate probability of leaving the session.	↑
3. High	High probability of ending the session soon.	↑
4. Dormant	Session treated as effectively ended / no longer active.	Highest score

Score runs 0–1; higher score and higher sequence indicate greater in-session churn risk.

Incentive usage (incentiveUsage)

Value	Likely meaning (draft)	Score direction
0. No bonus usage	Player does not engage with bonuses at all.	Lowest score
1. Normal bonus usage	Healthy, expected level of bonus usage.	↑
2. Increased bonus usage	Above-average bonus usage; lean toward exploitation.	↑
3. Bonus abuser	Usage pattern consistent with bonus abuse.	Highest score

Higher score and higher sequence indicate heavier (and potentially abusive) bonus usage.

Incentive guidance (incentiveGuidance)

Value	Likely meaning (draft)	Score direction
1. Increase Incentives	Recommend offering more incentives to this player.	Lowest sequence
2. Continue Incentives	Maintain the current level of incentives.	↑
3. Limit Incentives	Pull back; offer fewer or smaller incentives.	↑
4. Avoid Incentives	Do not offer incentives to this player.	Highest sequence

This is a recommended posture rather than a risk score; sequence rises from “offer more” toward “offer none”.

Reactivation potential (reactivationPotential)

Value	Likely meaning (draft)	Score direction
1. Low Potential	Low likelihood of being won back if lapsed.	Lowest score
2. Medium Potential	Moderate likelihood of reactivating.	↑
3. High Potential	Strong likelihood of reactivating with the right treatment.	Highest score

Score runs 0–1; higher score and higher sequence indicate greater reactivation potential.